I have always been curious about the problem behind the work, and close enough to the work to see what changes when we get it right.
My career has moved across brand, creative, digital experience, research and growth because the problems I solved rarely stayed within one function. I built and led multidisciplinary teams, from small units to organizations of 40 or more, across B2B and B2C businesses. I connected them because the work got stronger when it moved together.
When I saw a gap, I built what filled it: a research function before there was a mandate for one, a way to measure creative work before anyone asked creative to prove itself, a structure that let the team keep pace with a business already moving faster than its org chart. By the time the rest of the business caught up to the why, the work was already running. Within months, what I'd built wasn't something people had to be sold on anymore. It was already how the work got done.
Brand and creative open the door. What's on the other side is usually a different problem than the one I was hired to solve.
I lead by making sure people understand the problem deeply enough to make strong decisions themselves. I give people room to own the answer and push their thinking when it needs sharpening. I stay close enough to help without making the work dependent on me.
Career highlights
Sprout Social VP, Brand Creative 2018–2026
Built Sprout Social's Brand Creative organization from 10 to 35 people as the company grew from roughly $80 million to more than $450 million in revenue, leading two brand refreshes and expanding the team's capabilities across customer insights, digital experience and creative performance.
Sprout Social Director, Web Strategy 2018
Owned the web experience driving 90% of Sprout Social's inbound pipeline, then proposed the organization that became Brand Creative and was promoted to within seven months.
CareerBuilder Senior Product Director, Web & E-Commerce 2015–2017
Rebuilt CareerBuilder's employer e-commerce experience and launched its first subscription program, growing conversion 300% and delivering $18 million in annual revenue.
CareerBuilder Managing Director, Content & Services / Creative Director 2006–2015
Grew from creative leadership into company-wide responsibility for brand, content and consumer marketing as CareerBuilder expanded beyond recruitment advertising, scaling the organization from 5 to 40 people and repositioning the consumer and B2B brands post-recession.